Strategic Opinion Research Inc. (SOR), a woman owned SDO certified Massachusetts business, can help you achieve your goals through public opinion research including surveys, focus groups and in-depth interviews.

SOR is a small public opinion research firm that is selective about the clients we choose to partner with. At SOR we provide close, personalized attention that guarantees you a seasoned, 20 year veteran in the business will be managing your project.

We assist clients in developing effective communication strategies to achieve their goals. Through research, we identify key target audiences and identify the most effective messages to galvanize public opinion in your favor.

We have helped Democrats win elections, helped organizations develop effective communication strategies, and assisted organizations in developing effective public policy. We have swayed public opinion and changed behavior on a variety of public health topics. We not only know how to conduct the research, we know how to work with our clients to use that research to develop winning strategies.